The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Watch as we bring the most famous brand logos to life with colorful and creative pancake art! From iconic snack brands to popular companies, each design is carefully crafted to capture their unique ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold transformation or a subtle tweak, these redesigns always seem to spark ...

As you can see from the video, and the logo history graphic below, the Ford logo has indeed always had the curlicue. People can't believe it in the comments, which is an excellent example of the ...

outdoor ads featuring only a partial display of the airline’s logo garnered praise. As Leonard noted at the time, “Only truly iconic brands can say less.” “While a return to simple ...