The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey I like to ...

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

The way content is discovered, cited, and summarized has changed dramatically with AI Mode and AI Overviews in Google and the growing ...

Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do ...

There is no denying it — headlines are important. In fact, they may be the most important part of your content. A good headline will get people to read your article, while a bad one will cause them to ...

Anna Bernstein is a prompt engineer at Copy.ai, which makes AI tools to generate written content. Her job is to write prompts to train the bot to generate high-quality, accurate writing. Here are her ...