Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...

The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s ...

A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Television and streaming platforms continue to shift their approach to advertising as new industries seek to connect with ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Sports writer Neal Gardner receive an unsolicited email from an advertising agency asking to collaborate on a top-secret ...

Commerce marketers often need to balance rapid growth with sustainable returns. Customer acquisition costs continue to climb ...