While the consumer habits of Gen Z are largely established, those of Gen A are still forming, which means their brand ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing ...

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...

Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search ...

AdMaker.ai officially enters the market, opening platform access to all users. E-commerce managers and advertising agen ...