News

Google Expands YMYL Guidelines To Cover Election & Civic Content

Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align ...

Apple is developing an AI-powered search Engine to compete with OpenAI and Perplexity

Apple is developing a new AI-powered search engine to compete with OpenAI and Perplexity, aiming to transform Siri ...

GEO: How To Position Your Agency As An AI Search Authority

Visto helps agencies measure AI visibility and manage the work. Built specifically for marketing agencies, the platform shows ...

Frequent Updates to AI Algorithms: How Can GEO Adapt to Change with Stability? 5 Key Risk Mitigation Optimization Strategies

When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

How to Add WIRED as a Preferred Source on Google

You can also set a Preferred Source from within your Google searches themselves. When you see a Top Stories module on your ...

Apple’s new search tool: A bold challenge to ChatGPT with Google’s expertise

Apple is preparing to launch a new search engine in 2025, tentatively called 'World Knowledge Answers.' This system aims to ...

Google AI Mode may become the default Google Search experience “soon.”

Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not ...

Google faces new curbs on search dominance after DOJ challenge

Google has avoided the worst-case scenario of being forced to sell off its Chrome browser, but legal experts say the court’s ...

Google rolls out ‘preferred sources’ feature. How to add The Topeka Capital-Journal

Google launched “preferred sources,” a new feature that “lets you customize your experience to see more from your favorite ...

The Marketing Metrics That Will Matter Most In The Age Of AI Agents

AI agents are reshaping marketing, shifting focus from clicks to data quality, trust, reliability, and agent-driven sales for ...

Google rolls out ‘preferred sources’ feature. How to add Wicked Local.

Google's making it easier to see more of the sites you love, with the launch of this new feature. Here's what to know, including how to add Wicked Local to your "preferred sources." ...