Recent shifts in technology, regulations and consumer behavior have begun to change how brands gain exposure, earn ...

This article highlights the importance of not only the budget investment perspective but also the consistency in how brands show up in China through a 'dragon tail' effect. China’s consumer behaviour ...

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t racing to the bottom. They’re winning market share without devaluing their ...