Everything from pastel shades (makes sense) to basically naked nails to soft shimmery textures to short nail lengths—we’re in our fresh nail era. Sorta! I’m breaking down all of our favorite looks to ...

I asked a nail artist for her predictions on the biggest spring nail trends for 2025, and her answers were far simpler than ...

Nude nail designs are seriously classy, and the Grazia team has found the best. From sheer gloss to modern French tips, these ...

Dandruff typically causes larger flakes and more buildup than dry skin. Read on to learn if your flaky scalp is dandruff or dryness.

For those unfamiliar, the new genre of screenlife films features action that takes place entirely on screens (computers, ...

A TikTok video has become a cautionary tale – one of many that often go viral in hopes of warning people about a dangerous ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, ...

With March being International Women’s Month, brands are stepping up to join the global conversation about gender equality.

Breakups can be tough… emotionally and mentally. Hey, it might even hurt your heart physically. But even with all the ...

On the flip side, many of Gen X's constant worried are things Gen Z can't even afford to care about. At least, not yet. While ...