Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV ...

The billboards also faced ridicule for their poor copywriting, as netizens pointed out grammatical errors and confusing messaging ...

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...

In addition to the Snore Store, Flipkart also launched an advertising campaign for Valentine's Day. The ad film begins with a girlfriend frustrated by her boyfriend's loud snoring, which has ...

New Delhi: SW Network has transformed the Samsung F06 5G launch on Flipkart into a nationwide cultural phenomenon through an innovative eyebrow dance challenge. At the heart of the campaign was ...

Dentsu’s latest Ad Spend Report projects ad spend to grow 5.8% in 2025 across Asia Pacific region, surpassing both global GDP ...

A Quick Commerce Boom Is Changing How Indians Shop—faster Deliveries,targeted Buys, And Big Ad Dollars Pouring In. With Established Players Raising Quick Funding, Global E-commerce Giants Like Amazon ...

The quick commerce segment is seeing a rapid transformation as the players cater to highly specific consumer needs with speed ...

For most startups, the path to international expansion is fraught with unique challenges that require thoughtful execution.