Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...

A Quick Commerce Boom Is Changing How Indians Shop—faster Deliveries,targeted Buys, And Big Ad Dollars Pouring In. With Established Players Raising Quick Funding, Global E-commerce Giants Like Amazon ...

One of the most unique aspects of the Realme P3 Ultra 5G is its eye-catching design. The phone will feature a lunar-inspired ...

Since acquiring Pernia’s Pop-Up Shop in 2018, PSL has grown the business exponentially, expanding its reach by over 100 times ...

Swati Bhargava, Co-Founder of CashKaro, shares her entrepreneurial journey, inspired by early lessons in hard work and ...

Ways to Earn ₹ 1 Lakh Per Month Without Quitting Your Job - Get tips on part time business ideas that can generate good ...

Walmart-owned e-commerce major Flipkart has introduced a new settlement-based pricing policy that prevents sellers from setting the listing price of their products on the platform. Several sellers ...

Flipkart’s GEV program ensures customers receive the full exchange value of their existing smartphones, regardless of their condition, for eligible models. To avail of the offer, customers need ...

Bengaluru: A Bengalurean bought an air cooler to seek some respite from summer heat two years ago, but he had to sweat it out ...