But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, www.wickedmovie.com. The dolls in the incorrect packaging have been pulled from Target's and Walmart's online storefronts and taken down from Amazon's site as of Nov. 11, according to CNBC.

Mattel’s Wicked doll misprint results in 12-year traffic high for porn website - The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’