With the ability to measure audience reach, engagement & consumer actions, DOOH has moved beyond simple exposure metrics.

BEL Enginering srl has specialised in the design and production of precision scientific instruments for laboratories. The ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions.

Themes and plugin choices are more important than ever as some can hamper the site’s performance ... possible and replace YouTube embeds with static image previews. Use Screaming Frog to ...

Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns. How it works: Why we care. Search Max aims to increase conversions by ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

Media agencies have not yet had contact from Warner Bros. Discovery (WBD) about the advertising options on its new streaming service Max, insiders told AdNews. Max is due to launch direct to ...

With Demand-Side Platforms (DSPs), RTB AdNetworks connect the supply of a publisher with advertisers' demands. This sophisticated automation guarantees and enhances performance in media trading; ...

The Xiaomi Pad 6 Max 14 is powered by the Snapdragon 8+ Gen 1 chipset and Adreno GPU for high performance. It features a 14-inch 2.8K LCD display with a 144Hz refresh rate, HDR10+, and 500 nits ...