Social media algorithms may decide what life stage you slot into, and it's difficult to break out of it.
Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.
Last year, American Eagle, a U.S. clothing company, launched an advertising campaign with 84-year-old Martha Stewart. The ...
Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...
Experience 36-hour 10DLC approvals, AI-driven personalization, and seamless automation with DMText — elevating SMS ...
Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...
As guests question whether dining out is worth the cost, many are spreading fewer visits across a broader set of dining ...
The expanding availability of high-resolution 3D point clouds from lidar and photogrammetry has fostered interest in digital twin forests ...
Sub-Saharan Africa Pharmaceuticals Market OverviewThe Sub-Saharan Africa (SSA) pharmaceuticals market is emerging as one of the fastest-growing healthcare segments, driven by shifting disease patterns ...
The modern aircraft cabin reflects a fixed model of user behaviour, defined through spatial limits, enforced privacy, and ...
Launching the 9th season of ‘Where The Heart Is’ celebrity home tours, Asian Paints CEO Amit Syngle reveals how videos turn ...