Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Scientists confirm that your mileage may vary in how you respond to workouts, but everyone benefits in the end.

Main outcome measures Cumulative time dependent intake of preservatives, including those in industrial food brands, assessed using repeated 24 hour dietary records and evaluated t ...

Engineers love solving problems, not shipping random features. They want clarity, purpose and impact. When given a clear ...

Singh offers perspectives on why Indian consumer brands haven't gone global yet, the importance of quick commerce in brand ...

A financial “security” is nothing more than a claim on some stream of cash flows that investors expect to be delivered into ...

Reditus Group today announced the release of The Reditus Startup Lifecycle: Revising Early-Stage B2B Growth, introducing a six-stage, ...

You probably use science words every day without thinking twice about them. Someone might tell you they have a theory about ...

The scope of media planners has evolved. This might appear to be as simple as improved efficiency and quicker workflows, ...

For decades, schooling has largely been organised around one central idea: finding the right answers. Classrooms are designed ...

Scholars have contested the concept of radicalisation. There have been arguments for and against it. Some argue that ...