Cracker Jill asks fans to spotlight women athletes via social media to bring more visibility to future role models; Five participating fans will be selected to have a $10,000 donation made in their ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

Cracker Jack on July 20 announced nine recipients of the I Am Cracker Jill Award, with grand prize winner Lindsey Zurbrugg becoming the first athlete to join its Cracker Jill roster of characters, per ...

The company is launching the “I Am Cracker Jill Award” to fund the ambitions of nine selected female athletes, and will feature one winner on special-edition Cracker Jill bags. Cracker Jack is teaming ...

Buy me some peanuts and Cracker Jacks. Or Jills. The timeless snack is getting a new look. Pepsi, which owns Frito-Lay, announced that it is offering "Cracker Jill" as a new twist to the classic ...

It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Yes. For real. Because there’s no better time to release your new creepy high-caffeine energy-snack than at the end of a week packed with highly publicized caffeine-snack deaths! Good call, Cracker ...

The question of Cracker Jack’s origin is a sticky one. Some attribute its invention to Frederick Rueckheim, others to Charles Gunther, both German immigrants who migrated to the Midwest and built ...