Cracker Jill asks fans to spotlight women athletes via social media to bring more visibility to future role models; Five participating fans will be selected to have a $10,000 donation made in their ...

Normani is the face of Cracker Jack’s new female-forward campaign, Cracker Jill. The beloved ballgame snack brand is highlighting female athletes in various sports who’ve inspired other women and ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

Cracker Jack on July 20 announced nine recipients of the I Am Cracker Jill Award, with grand prize winner Lindsey Zurbrugg becoming the first athlete to join its Cracker Jill roster of characters, per ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

Buy me some peanuts and Cracker Jacks. Or Jills. The timeless snack is getting a new look. Pepsi, which owns Frito-Lay, announced that it is offering "Cracker Jill" as a new twist to the classic ...

It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...