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Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial ...

Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ...

Sainsbury’s won market share for a sixth consecutive Christmas, something its CEO says is down to getting cut through with ...

Buyers are more self-directed, more skeptical of promotion and more influenced by relevance, trust and timing than ever ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Indian streaming giant JioHotstar raises Super and Premium tier prices while introducing monthly plans across all tiers.

Use NotebookLM alongside Gemini to turn notebooks into simple pages and dashboards, so your team shares insights without ...

Kenyans express outrage over a KSh 100 million plan to hire influencers for government PR, critiquing priorities amid ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...