Consider revisiting your business plan with these tips in mind and embrace continuous improvement to turn your vision into ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Nexus Louisiana will launch its strategic planning process after receiving a $200,000 donation from JPMorganChase, which ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Dauntless Marketing Group launches 2026 with a focused six-month expansion plan, strengthening execution, team ...

By Dickson ASSAN Many small and medium-sized enterprises (SMEs) become so engrossed in daily operations that they leave ...

Catering is a great way to expand brand visibility through direct contact and word-of-mouth marketing. In fact, I find that ...

Brand consistency is the foundation of recognition and trust. Whether you are posting on social media, sending emails, or ...

The ‘Silver Tsunami’ will see 2.3–3million U.S. baby boomer-owned SMBs change hands over the next decade as retirements ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Market sources say Dentsu had been sounding out options to offload its London-headquartered international arm, a unit that ...

For decades, Louisiana’s five deep-water ports along the Lower Mississippi River, from Baton Rouge to the river’s mouth, have ...