A sign on the west side of campus welcomes people to BYU. BYU emphasizes producing students and graduates with a commitment to serve. (BYU Photo) President Worthen announced BYU's new brand message in ...

In addition to brand strategy services and conversion copywriting, KPCopy also provides a range of other marketing solutions. These include social media management, content marketing, and search ...

As a business owner, it’s crucial to create and prioritize your company’s key messages. In addition to providing a clear, consistent branding experience for the consumer, key messages are also your ...

The Financial Planning Association today formally rolled out a revamped website and branding message—the former aims to make it easier for members to access and interact with the organization’s ...

Employees make powerful advocates because of their reach, their credibility, and the relevance of their audience. Most of your employees can reach hundreds, if not thousands of people. On social ...

Mistakes are common in the business world. After all, failure often teaches us more about ourselves than success. However, all mistakes are not created equal. When startups make mistakes, the ...

For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's ...

In the above-mentioned scenarios – regardless of industry affiliation all involved lose. Brands waste their money and expose themselves to extreme risk with consumers when they are associated with ...

Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...