As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

Despite Elon Musk's best efforts, the bird branding has shown itself to have remarkable staying power – perhaps, I don't know ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

Ten percent of the sales will be donated to Folds of Honor, a nonprofit that provides scholarships to spouses, children of ...

It has a relaxed fit and features the brand's iconic stitched bunny and crossbones logo. Walter Sky, a young direct-to-consumer clothing brand, creates timeless, technical, well-made clothes that ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

Founded in New York in 2005 and re-founded in Montreal in 2016, Psycho Bunny has garnered a loyal following for its ...

It’s incredible to me that people talk about us as a Glasgow brand. It’s how we are described all the time and that means the ...

The purist punk spirit that underpinned Nirvana is in danger of being diluted by the endless stream of merch and music used ...

"I would have bought that in a heartbeat then cartwheel to my car." Shopper thrilled after discovering hidden logo on jacket ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.