New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Cleaning used to be simple. Grab a vacuum, chase the crumbs, call it a day. In 2025, that sounds almost quaint. Homes get ...

Disney has set out to merge its marketing efforts under a new centralized unit. Asad Ayaz, who was promoted to president of ...

Disney just made a big move. Pakistan-born Asad Ayaz has been appointed as the company’s first-ever Chief Marketing and Brand ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...

Black America’s engagement and cultural influence are driving growth in key sectors of the media landscape that every ...

What started in an Indy basement, supporting IU football, has now turned into one of college sports' most popular vintage ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Celebrity ownership has become increasingly common. The guys behind this have a couple Super Bowl rings but the beer won't be ...

Social media changed the marketing game forever. Nowadays, brands gain popularity and "street cred" by engaging with folks in ...

The capital raised with participation from Unilever’s investment branch will be used to expand both Indian brands' portfolios ...