As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

When brand is treated as a long-term asset and led with conviction, belief becomes a competitive advantage, and results ...

Walt Disney Studios' marketing chief Asad Ayaz has been named the company's chief marketing and brand officer.

Disney has named Asad Ayaz as its first-ever chief marketing and brand officer, overseeing Disney Entertainment, Disney ...

The Walt Disney Company has never had a Chief Marketing Officer before — until now: The studio’s Chief Brand Officer and ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

Brands are constantly jockeying for market share position. Sometimes that leads to certain companies stretching the truth. If ...

False advertising is not taken lightly, and both consumers and the federal government are often watching companies to make ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

As scrutiny around real-money gaming (RMG) has increased, brands are becoming more selective about where they invest. “Brands ...

Dave Stratton, former marketing lead at Sky Sports, is joining live sports platform Dazn as executive vice-president of ...

The exec will serve as Disney's first-ever chief marketing and brand officer across the entire company in a meta move that ...