The agency will manage mainline and digital communications for the brand, including creative strategy, campaign development ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

Dave Stratton, former marketing lead at Sky Sports, is joining live sports platform Dazn as executive vice-president of ...

Volkswagen Singapore has appointed GrowthOps Asia as its lead creative, social media, and SEO agency, following a competitive ...

Campaigns such as ‘Khubsoorat Chinta’ reflect this evolution. The campaign focuses on simplifying financial complexity rather ...

Tata Consultancy Services (TCS) has elevated Amit Tiwari to the role of Global Head of Marketing Technologies and Digital.

This week, OpenAI has introduced an advertising tier to ChatGPT. It has been clear about its intent: advertising will be ...

Preston-based dessert restaurant brand Haute Dolci has appointed Georgina Roberts as global marketing director to support its ...

Expectations of what brands post on social media are also changing, according to the research. Around two-fifths (37%) of ...

Tarte Cosmetics founder Maureen Kelly opens up exclusively about the makeup, marketing and misconceptions that have kept social media on its toes for 10 years.