The Italian luxury brand introduced a new symbol and showcased its fall collection for the first time officially during Milan ...

From a heart-frame logo to a carefully layered in-store experience, this New York optical shows how consistent branding ...

Atlas Ocean Voyages debuted a new logo and branding, a refresh the company says conveys Atlas as a boutique hospitality brand ...

By Kathy Chouteau Riding the crest of a wave of new business openings in El Sobrante, Cass’ Closet, a “unique boutique,” is ...

Bakana Boutique opens in San Francisco as a new cultural space based on global and upcoming brands. Bakana is a selected store, beyond a traditional retail space, and is based on the experience of the ...

In the busy fashion world, where trends change every minute, one thing has always stayed the same – the Versace Medusa. It’s not only a logo. It’s a challenge. Versace could have chosen a graceful ...

Ever wondered why some logos cost millions? From Symantec's billion-dollar "deal" to Pepsi's infamous rebrand, we break down the 25 most expensive logos and reveal what the money paid for: global ...