From multidimensional brunette to deep reds, Beyoncé’s colorist Rita Hazan predicts the best hair colors for Black women this ...

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a ...

Club kid beauty is back, bringing a gritty, '90s-era makeup aesthetic — and rebellious attitude — along with it.

From fragrances inspired by desserts to face taping, the rise of anti-ageing hair products and the unstoppable wellness ...

When I set out to find hog jowl on New Year's Eve, I wasn't just shopping, writes . I was looking for proof that parts of us ...

This fragrant sleep collection from M&S contains everything you need for an evening's pampering before bed to help you relax ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Valentine's Day 2026 is here and the pressure to get the "perfect" gift is high. This gift guide features items that'll be a hit with your girlfriend.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

THIS WEEK IN HISTORY – 1939 ...

I'll call myself out here: I am a sweaty gal, which means that sometimes, a sweatshirt and sweatpant combo makes me feel I'm ...

Ahead, the biggest fragrance trends to know now so you can get ahead of the scent game.