Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Enter banner ads. Well, technically, reenter banner ads. Banner ads had been a tool in marketers’ toolkits since the ’90s. They were the perfect go-to for guaranteeing conversions for two reasons.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Banner ads are a great way to reach potential customers and increase brand awareness. They can be used to promote products, services, or events, and can be placed on websites, social media platforms, ...

Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

AlltheWeb.com drops the use of banner ads in a Web site redesign that leaves the Fast Search & Transfer site with a look and feel that recalls rival search provider Google.

News 12’s Jim Murdoch shows us the aerial acrobatics involved in flying those advertising banners you see over the beach all ...

Fire TV devices are already heavier on display advertising than other streaming platforms, with sponsored screensavers and banner ads that get in the way of navigation.The new formats will make ...