Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

In apparel, C.P. Company’s brand motifs are filtered through ... Arc’teryx is also launching limited-edition skis covered in ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

Becky Lynch's contract with WWE officially expired on June 1, but her name has continued to appear on WWE's weekly talent ...

Development officials have pointed the to company’s arrival as a watershed moment for the ambitious development project of ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

Hanes is one of the largest manufacturers of underwear and athletic apparel in the world. The brand, based out of North ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...