Apple Doubles Down On Vision Pro With Metallica Concert Experience: But Can Rock Legends Save A $3,499 Headset That's Already Being Scaled Back?
Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...
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Apple eyes AI push on the Vision Pro. What it needs is a health pivot
Apple’s ambitions in the immersive world of augmented and virtual reality (AR and VR) are off to a rough start. The $3,500 Vision Pro failed to kick off a market storm. Then came reports of ...
Apple Vision Pro goes off to never never land with Metallica concert footage
Metallica is coming to Vision Pro. The legendary thrash metal band known for their distinctive melodies and razor-sharp ...
Apple to refocus on CEO Tim Cook's original vision to take on Facebook-parent Meta’s Smart Glasses
Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...
‘Can’t afford it mate.’: At SXSW, Metallica unveils VR movie for $3499 Apple Vision Pro
At SXSW in Austin, Ulrich spoke with podcast host Zane Lowe about the movie made for a VR headset known for its comically ...
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Apple continues to stall a money printing strategy due to indecision
Apple has been sitting on a money printer since last year and continues to burn time due to indecision and a hesitancy to ...
Apple’s next Immersive concert experience for Vision Pro features Metallica.
If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one ...
Apple announces new immersive concert experience for Apple Vision Pro
A new “Apple Immersive concert experience” is coming to Apple Vision Pro users. On Friday, Apple will release “Metallica,” ...
Metallica Immersive Concert Experience Coming to Apple Vision Pro
Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview ...