Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions ...

Apple has pulled an ad for the iPhone 16 that depicted a "more personal Siri," following the company's admission last week ...

Apple ran this iPhone 16 ad in September 2024 showing off the new AI Siri that understands personal context. It's now March 2025 and they just delayed the feature until sometime within the next year.

A new report claims that iOS 19, iPadOS 19, and macOS 16 will feature some of the most significant software redesigns in ...

After admitting that AI-powered upgrades to Siri are taking “longer than we thought,” Apple has added a disclaimer to its ...

Its flagship S-series competes with Apple’s top-end phones, and cheaper models under £200 represent a true bargain. The two Pro models - the iPhone 16 Pro and iPhone 16 Pro Max - have their biggest ...

The most recent iPhone 16e arrived in February 2025. Which Is the Most Powerful iPhone? Every year, Apple introduces faster and more powerful iPhones. If you play a lot of games, surf a lot of ...

If Apple follows the trend, the new iPhone 17 lineup, including the new iPhone 17 Air, should be released in September this year. If we dive a bit deeper, Apple will likely announce the iPhone 17 ...

With the iPhone 16e now widely available, the best iPhones lineup is set — at least until the fall when we'll see a new batch of flagship phones from Apple. And that means if you need an iPhone ...

•Mark Gurman reports that the iPhone 17 Air is a testing ground for the iPhone Flip Whether you call it the iPhone 17 Air or the iPhone Slim, it sounds like Apple is coming out with a new model ...