In the hidden corridors of esoteric tradition, there exists a force both mysterious and influential—the egregore. More than ...

According to marketing guru Seth Godin, the most unforgettable ones usually follow these eight key principles: Think about ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

A new exhibition at MoMA showcases the industrial design of our never-ending age of anxiety.

In today’s ever-evolving marketplace, standing out isn’t just a competitive advantage—it’s a necessity. Consumers are ...

Fairy have long claimed that it offers 'Fairyconomy' because it 'lasts twice as long as the next best-selling brand'. But how ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions ...

Using an image of Gandhi striding during the Dandi March, the slogan drew on words attributed ... In the original logo, the two animals drink from one trough, while a rather muscular man joyfully ...

We put supermarket own-brand washing-up liquids to the test against Fairy to see which made dishes sparkle the most ...

Thomas Peter Maletta points out some of the most "boring" brands with simple logos, straightforward messaging, and no viral ...