The excitement ahead of Apple’s new iPhone SE, expected to launch this week, comes at the most critical time. The current threat to iPhone’s future state is as serious as it gets, and nothing Apple does is more important than resolving this before it’s too late.

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.

Apple Inc. plans to launch a product on Feb. 19 that Chief Executive Officer Tim Cook described as the “newest member of the family.”