Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Discover new iPhone camera apps with AI features and creative tools that go beyond Apple’s latest Camera app update.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Apple released an ad showing students how to ask their parents for a Mac, but quickly took it down after people online said it felt awkward.

Comedian Martin Herlihy was supposed to make Apple trendy for prospective students. However, one video has now been deleted.

Apple has launched its annual Back to School promotion, which allows eligible students, educators, and parents to score free ...

Apple quietly removed its controversial Parent Presentation ad after massive backlash. Here's why the marketing campaign failed so spectacularly.

Now, as Back to School season ramps up, Apple has shared a humorous new video telling college students “how to convince your ...

Macworld For high school seniors in the U.S., graduation season is coming to a close. [Personal note: congrats to my niece!

Apple's latest back-to-school push did have students making the case to their own parents with a Keynote or PowerPoint presentation about why they need a Mac for college — but the video has now been ...

Are you a student who is struggling to convince your parents to buy you a Mac for college? Apple has come up with a humorous ...