Apple's not always so great at "thinking differently," itself. Apple Card weights its cardholder benefits towards cardholders who use Apple Pay. These benefits haven’t changed much in five years.

You can also check out our list of best credit cards for alternative options. Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. Loyal Apple consumers ...

Editor's note: This is part seven of a 13-part series about companies whose shares have amassed 100,000% returns for investors and the path taken to generate such impressive gains over the long term.

In 2024, an Apple Lisa with a software package sold for $1,500. The introduction of the Apple II was a major leap in development for Apple, as the product included a built-in keyboard (a first!), ...

Apple Intelligence, which until now has only been available on the iPhone 16 family, 2023’s iPhone 15 Pro and Pro Max and certain iPads and Macs, is a blanket term that refers to a handful of AI ...

The most important thing about the new iPhone 16e is the Apple-designed cellular modem inside, the C1. The C1 is the first visible sign of Apple’s decade-long goal to no longer be reliant on ...

According to Bloomberg’s Mark Gurman, multiple Apple product launches are around the corner. This includes a new M4 MacBook Air model, as well as new iPad Air and entry-level iPad models.

Editor's note: Apple announced the iPhone 16e. Click here for more information. Apple plans to unveil the "newest member" of its tech family on Wednesday. Tim Cook, the company's chief executive ...

Apple CEO Tim Cook has confirmed that Apple will launch a new product today, Wednesday, February 19. The most likely release is the much-anticipated iPhone SE 4, but there are a few other ...

Apple is reportedly working with local partners to bring Apple Intelligence to China later this year, including adaptations to comply with the Chinese government's expectations of keeping iPhone ...