It does this through its network of Apple Genius Bars, located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians ...

Apple Cider Vinegar is on its way to Netflix, and the six-episode series is based on the life of Belle Gibson.

Apple done it again.

The Genius Bar is for tech support only. If you want to learn how to use your products, Apple has other in-store options.

The company's new AI features for the iPhone actually work On Monday, as part of its Worldwide Developers Conference, Apple unveiled software features for its various products, including the ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars ...

Leander Kahney, who has previously published books about Steve Jobs and Jony Ive, takes on the ascent of Apple’s current CEO in a new book titled Tim Cook: The Genius Who Took Apple to the Next Level.