When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

Consumers have become so inundated with commercial advertising that even the best products and services can get lost in the shuffle if not marketed properly. Pitching a product in commercial ...

Button is expanding into retail media, allowing brands to run e-commerce ad campaigns. CEO Michael Jaconi said that the tool addresses challenges in offsite retail media. Amazon, Microsoft Advertising ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, ...