New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for ...

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next big opportunities and risks lie.

Google wrote the playbook for an ad-free experience with YouTube Premium, and we're long overdue for this experience across all of Google.

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google organized business owners against California legislation to force its Chrome web browser to safeguard personal data.

Minute Media acquired VideoVerse to create more short-form video across its portfolio of sites and to improve video ...

Google organized business owners against California legislation to force its Chrome web browser to safeguard personal data.