Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space ...

Sahil Trehan explores how India’s independent retailers can win in a digital-first world by leaning into hyperlocal strengths ...

The surge in enforcement coincided with India's general elections, during which Google verified over 5,000 election-related ...

With IPL 2025 heating up, the real game is unfolding on your feed as brands go all out with creators, regional voices, and ...

It remains unclear whether the social network would be launched as a standalone application or integrated into ChatGPT, which ...

The update would give users greater control over the type of content they view, though the displayed Reels would still be curated by Instagram’s algorithm based on user interests and behaviour.