Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data—that are reshaping ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and revenue.

Research finds that agencies are redefining success with brand investment, AI adoption, advanced measurement, multichannel orchestration, and integrated tech stacks to drive growth and efficiency.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Marketers combine tactics to achieve a desirable result. Two of those marketing approaches, inbound and outbound marketing, are set up as competitors. They're actually complementary.

This article explores how agencies can communicate their value to clients by reframing AI as a tool that complements strategy ...

With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed ...