ChatGPT has launched its low-cost subscription tier, ChatGPT Go, worldwide, expanding access to its AI tools as it explores ...

Starbucks Singapore has rolled out its Lunar New Year 2026 lineup, unveiling a festive range of limited-edition merchandise ...

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ...

But the trend extends far beyond cuteness. Plushies are becoming living extensions of brands, reinforcing emotional resonance ...

Corporate reputation has officially crossed into balance-sheet territory. According to a new global study by Burson, ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Last year's theme, 'Three stripes, three Cs' offers a playful, nostalgic nod the 5Cs - traditional markets of material ...

Last year's theme, 'Three stripes, three Cs' offers a playful, nostalgic nod the 5Cs - traditional markets of material ...

OPPO has appointed Stagwell agencies Allison Worldwide and Assembly as its public relations, influencer and media partners in ...

Moët Hennessy Diageo (MHD) has appointed W Communications to handle public relations for its full brand portfolio in ...

The 2026 Golden Globes saw a dip in viewership, with only 8.66 million live and same-day viewers tuning in, according to ...

Honda Motor Co. has unveiled a refreshed “H mark” that will serve as the new symbol for its automobile business, marking a ...