HubSpot is introducing the first CRM connector for Claude—bringing each customer’s unique HubSpot context into Claude.

This playbook from Demandbase and Demand Gen Report delivers actionable insights on how AI can supercharge your ABM strategy.

CaptivateIQ has launched in its platform incentive compensation management with sales planning capabilities into one, AI-infused workspace.

Since launching at the end of April 2025, Maserati Ascot has experienced engagement growth with their virtual showroom: 250+ Unique Visitors: The online showroom has attracted more than 250 unique ...

B2BMX will anchor a dedicated pavilion inside Advertising Week New York 2025, showcasing leading B2B solution providers.

2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows. “In an increasingly competitive market, ...

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding ...

B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more likely to engage with companies that understand their needs through ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “ ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders who are shaping the future of ...