Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google ...

In September, OpenAI positioned Instant Checkout as a big commerce opportunity. At the time, it said U.S. users could buy from Etsy sellers inside ChatGPT, with plans to expand to Shopify merchants, ...

Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.

Heather has over 18 years of experience in paid media, including five years with Bing Ads. She has developed creative and ...

Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.

Gaetano Pizzi is a Senior SEO Analyst at AudiologyDesign with over two decades of experience in SEO and digital marketing. He ...

Google is rolling out an update to AI Mode for recipe results that it hopes will make recipe bloggers happy. Google’s Robby ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements ...

Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and ...