AI is opening up a world of possibilities, empowering creators to express themselves in innovative and exciting ways. At YouTube, we're committed to ensuring our creators and partners thrive in this ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. By now, you’ve ...

Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free experience with ads on Google Home ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

Whether you’re rooting for the Kansas City Chiefs to repeat their Super Bowl-winning championship season, or faithfully following your team, this upcoming NFL season is sure to bring all the ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Last September, we launched YouTube Player for Education, a new product designed for learners that improves the way YouTube videos are shown in popular educational tools. Since then, some of the most ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.