Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 16 min ago By Parker Herren - 3 hours 42 min ago By Tim Nudd - 6 hours 42 min ago By Brian Bonilla - 7 hours ...

The first reviews of the Zune 2 are now in and a large number of people will compare its scores against those of the newest Apple iPods. But this battle is about more than fancy specs- the advertising ...

Microsoft is reportedly relying on ads to support an apps infrastructure for Zune. But while I'm sure the company figures it will jump start adoption because, hey, it's all "free," which means that ...

The software maker is considering upping its ad budget as it tries to take on Apple's iPod. Photos: Looking for Zune During her years at CNET News, Ina Fried changed beats several times, changed ...

Microsoft isn't known for hip marketing, but a surprisingly creative ad campaign that uses animation and indie tunes to promote the Zune is generating a buzz online. The Zune Arts website features ...

This latest edition to Zune Arts, Microsoft’s repository for community-made Zune videos, looks as good as anything from either Microsoft or Apple on TV. It looks more like a short film than an ad, ...

Microsoft showed a future advertising service that will allow companies to hawk their wares on its Zune media player. Mark Kroese, a general manager with Microsoft’s entertainment and devices group, ...

Oh, Microsoft. You’re really letting that envy get the best of you, huh? Not content to reserve its vitriol for Apple’s Mac line, the latest ad from Redmond takes a shot at the iPod and iTunes Store.

Microsoft is putting more marketing muscle behind its retail launch of an expanded selection of Zune media players. The company will roughly double its holiday season Zune advertising budget, run ...

A recent survey of consumer electronics retail stores conducted by PiperJaffray reveals that salespeople are recommending Microsoft Corp's Zune digital media player just 8 percent of the time. In a ...

Microsoft has released a handful of free games for its new https://www.pcworld.com/reviews/product/301439/review/zune_hd.html?tk=rel_news, but these games, developed ...

Adweek is claiming that Microsoft’s “pink”, which was code for the Zune Phone/Zune on Cellphone project, is in the looking-for-advertiser stage. This probably means it’s getting pretty close (months, ...