A bullshit concept from the incel world has been leaking into mainstream culture, so it’s time we explain. I’m talking about the idea of a “sigma male,” who supposedly exists in relation to “alpha” ...

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Canadian-US actor Keanu Reeves, supposedly a high-profile example of a "sigma male." (Photo by Mark RALSTON / AFP) (Photo credit should read MARK RALSTON/AFP via Getty Images) Are you tired of ...

TikTok is playing a pivotal role in spreading toxic discourses associated with sigma masculinity, which advocates disinterest in and denigration of women as well as hatred and humiliation of other ...

Some know “sigma” as the 18th letter of the Greek alphabet but it’s also teen slang for a cool dude. According to Know Your Meme, sigma is “referring to a supposed classification for men who are ...

If you’ve spent any time with kids recently you might have heard them utter the words: that’s sigma. Or even, what the sigma?! Confused about what it might mean, or why kids are so obsessed with ...

Esteemed children's channel Nickelodeon has deleted a bizarre video from across its social media after sparking widespread outrage. A new CGI version of the beloved character Dora The Explorer ...