Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...

Hulu is running an audio campaign on Pandora to promote this week's season two premiere of the comedy series "PEN15." The campaign is running on Pandora's nostalgic stations centered around music ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...

Pandora announced that Starbucks, Lexus, and Budweiser are the first brands on its new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of ...

NEW YORK, Nov. 17, 2021 /PRNewswire/ -- Today, Pandora kicked off a new national brand campaign with the online debut of the first of three documentary-style ads featuring Grammy-winning ...

The epic tale of how the internet radio giant got disrupted by Spotify, Apple, and the all-you-can-stream model.

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio ...

Pandora‘s newly revamped ad-free streaming tier is now available to everyone — or at least everyone who is willing to pay $5: The Oakland-based streaming service officially rolled out the new paid ...