Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines.

Korean beauty—or "K-beauty"—is more than just sheet masks and snail creams. It's a multi-billion-dollar global industry built ...

A quick refresher on some terms that pop up in the K-Beauty space: “Think of collagen and elastin as the scaffolding that ...

When K-beauty first exploded into the U.S. market years ago, it infamously ignored dark-skinned consumers. Now, as the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Online shoppers say they’re getting hit with big, surprise fees on Korean sunscreens, skin care, makeup and more.

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

On social media, there are countless posts that make Korea sound like a beauty playground, with makeup artists and beauty enthusiasts sharing the procedures and products that they’re flying in and ...

From Korea to the United States and even online, here are some options for you to score Korean beauty products at a lower ...

As Korean-based retailers raise prices on cosmetics to pay for tariffs, some local business owners aim to make it cheaper to ...

The market for Korean cosmetics in India is specifically forecast to grow from $400 million in 2024 to $1.5 billion by 2030, ...