A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish-green. The ...

Scientists at the University of California, Berkeley have developed a technology that can directly stimulate individual photoreceptor cells in the human retina, allowing people to perceive colors that ...

There are millions of them in our eye’s retina—special photoreceptor cells known as rods and cones that allow us to perceive a wide range of light intensities and colors. "There is a critical need to ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

What color is a tree, or the sky, or a sunset? At first glance, the answers seem obvious. But it turns out there is plenty of variation in how people see the world — both between individuals and ...

Humans rely on sight, which is primarily mediated by three color-sensing cone types, to perceive the world in a kaleidoscope of hues. Blue cones develop earliest, followed by the morphologically ...

Color is more than a sensory pleasure; it is a tool refined by evolution. Our ability to perceive a broad spectrum of hues is a remarkable biological achievement shaped by survival pressures, social ...

What determines the shade of your peepers? Experts weigh in on the rarest eye color in the world—and the genetics behind it. It’s said that our eyes are the mirrors of our souls, so it makes sense ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...