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These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...