Sometimes you can’t make this stuff up. Wayne Rooney has signed an advertising deal to be the new face of Hovis, an English bread company. Hovis is better known for its TV commercial than its actual ...

RESIDENTS living on a hill made famous by an iconic advert have described how tourists have flooded the area, playing the ad's theme. Locals living along the cobbled Gold Hill in Shaftesbury, Dorset, ...

Hovis’s classic “Boy on the Bike” advert is set to return to TV screens across the country, 46 years after it was last seen. The short film, which was crowned the “most iconic UK advert of all time” ...

Dozens of racers have hauled huge blocks of cheese over their shoulders as they ran up a hill made famous by an iconic 1973 advert for Hovis. They were cheered on while scrambling up Gold Hill, a ...

The classic Hovis advert that became one of the best-loved ads in Britain's TV history, is back. The child actor from the 'boy on the bike' commercial has returned after 50 years to recreate the ...

Forty years ago he struggled up the cobbled hill with his baker's bicycle and created one of the most famous scenes in TV history. And when Carl Barlow was invited back to Shaftesbury in Dorset he ...