If you are trying to use the URL Inspection tool within Google Search Console and you are getting errors, you are not alone. Google has confirmed there is an “increase in errors when inspecting URLs.” ...

Google may have partially walked back a plan to deprecate all shortened goo.gl links, but millions of links that rely on the link shortener will still break before the end of August. Links created ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google previously announced it would end support for all goo.gl URLs on August 25, 2025. The company has reversed course and will preserve actively used shortened links. Links that were redirected in ...

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He ...

Google updates Search documentation with standardized URL parameter guidelines, recommending "=" and "&" for optimal website crawling. Google recommends using "=" and "&" for URL parameters.

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were ...