Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ... advertisers to provide a goal (e.g. a cost per sale target), a bank of creative, audiences and insights.

A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Unlike Performance Max, which automatically distributes ads across all available Google inventory, Demand Gen campaigns give advertisers more control over creative and audience targeting for these ...