Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...
Search Engine Land23d
4 ways to optimize Performance Max campaigns
Search Engine Land » PPC » 4 ways to optimize Performance Max ... limited creative resources. High-quality ad content remains crucial for driving performance in PMax campaigns. Google’s ...
Google Ads adds Video Enhancement for Performance Max
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns ... as needed to maintain ...
Warc1y
Pushing advertising to the (P)MAX: How to best leverage Google Performance Max
Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ... advertisers to provide a goal (e.g. a cost per sale target), a bank of creative, audiences and insights.